L.E.A.D. - Listen • Engage • Align • Deliver

Transforming Collaboration into Results

Award-winning creative marketing executive with experience leading cross-functional teams and delivering award-winning campaigns across digital, social, AV, print, and branded content. Known for uniting creativity, strategy, and operations, he transforms collaboration into results by building trust with global clients, empowering teams, and driving measurable growth through innovative, insight-led leadership.

About Louie

Core Skills

Revenue Growth

Business Development

Operational Leadership

Client & Business Leadership

Creative & Strategic Leadership

Creative & Operational Leadership

Culture & Retention

Industries

Case Studies

Evolving a Creative Agency for the Digital and Social Era

Situation

Wild Card was known for world-class trailers, but as studios shifted toward always-on digital ecosystems, client needs evolved beyond AV. The agency needed to expand its capabilities in strategy, social, and integrated creative to remain competitive.

Task

Throughout my tenure, I helped guide that evolution by anticipating where client demand and industry trends were heading and developing the teams, systems, and partnerships that positioned the agency for long-term growth.

Action

  • As Managing Executive Producer, I built the workflows and insights function at 3AM that enabled cross-platform storytelling for campaigns such as Alien: Covenant, Ad Astra, and The Greatest Showman. I also hired a planner and a digital strategist who became the nucleus of 3AM’s insights division, ensuring creative ideas were grounded in audience data and cultural trends.
  • Promoted to Director of Client Operations and reporting to our new CMO, I launched the Social team from the ground up, defining the business model, assembling a lean core team, and implementing scalable processes, integrated briefs, modular toolkits, and KPI-driven reviews that made us a trusted social-first partner.
  • Advanced into the role of VP of Integrated Marketing to lead the agency’s next phase of growth. I established the Account team, formalized pricing and governance models, and aligned strategy, creative, and analytics across departments to strengthen client engagement and expand revenue.

Result

These combined efforts evolved Wild Card from a trailer-first agency into a fully integrated digital and social partner with a $5.5 million multi-account portfolio. We delivered award-winning campaigns including House of Gucci (+400K followers) and The Super Mario Bros. Plumbing Site (36 million interactions), accelerated creative delivery, and deepened client retention across the entertainment portfolio.

Rebuilding a Digital Division During Industry Disruption

Situation

When I joined InSyncPLUS in May 2023, the agency had previously shut down its social and digital division during COVID. The entertainment marketing industry was in turmoil, streaming divisions were unprofitable, studios were cutting budgets, and the Writers’ and Actors’ strikes had halted production, creating unprecedented competition among agencies. With no active portfolio, InSyncPLUS risked appearing outdated at a time when agencies were fighting for fewer assignments and smaller budgets.

Task

My mandate was to relaunch the social and digital division, rebuild credibility with studio and streamer executives, and convert those reintroductions into enterprise partnerships and integrated campaigns. At the same time, I needed to put in place the operational infrastructure, staffing, and workflows to deliver profitably at scale.

Action

I refreshed our positioning and capabilities materials, treating the relaunch like a start-up within the agency. I led targeted outreach to reintroduce InSyncPLUS to senior decision makers at HBO Max, Disney, Sony Pictures, Apple TV+, Netflix, Paramount International, and Hulu. I personally co-led pitches with our Creative Director, presenting both the strategic and creative vision while ensuring delivery was supported by clearly scoped contracts, staffing plans, and pipeline tracking. To increase speed to market and protect margins, I introduced AI-powered tools into creative workflows, leveraging ChatGPT, Firefly, and Airtable AI, and trained cross-functional teams to integrate them into concepting, reporting, and asset development.

Result

  • These efforts reestablished InSyncPLUS as a credible, competitive, and profitable integrated partner in one of the toughest markets in recent history.
  • Secured 15 awarded campaigns across seven major clients, including five with Netflix and two with Apple TV+.
  • Achieved an average 1.5 campaign wins per pitch, one of the highest win ratios in the agency’s history.
  • Restored studio and streamer trust, leading to new partnerships with Netflix (Rustin, Office Romance), Apple TV+ (Fountain of Youth, Severance S2), HBO Max (Albert Brooks: Defending My Life, Winning Time), Disney (Captain America: Brave New World), Paramount International (Smurfs Social), and Hulu (AV Campaign).
Pioneering Digital Production and Team Leadership in the Early Social Era

Situation

As Ignition Creative was rapidly expanding its client roster across entertainment and lifestyle brands, I was brought in as Head of Production, Digital to help scale the agency’s growing social and digital capabilities. This was during the early days of social marketing, before TikTok influencers and standardized campaign playbooks, when studios were just beginning to explore how to extend storytelling through digital channels.

Task

Reporting to the Head of Digital, my responsibility was to manage production operations, elevate client service, and lead a team of producers delivering some of the first large-scale social campaigns for major streaming clients. I was tasked with improving workflow, resource allocation, and delivery consistency while fostering collaboration between creative, strategy, and production teams.

Action

I built the operational foundation for the division by introducing structured workflows, resource planning systems, and clear communication channels across departments. I partnered closely with creative leadership and clients to define campaign goals, scope deliverables, and ensure production efficiency without sacrificing creative quality. To increase performance visibility, I implemented weekly cross-functional reviews, real-time dashboards, and project profitability tracking. I also mentored the producer team to manage both creative relationships and client communications effectively, helping strengthen collaboration, accountability, and trust on every project.

Result

  • My leadership helped establish Ignition as a trusted digital production partner during a pivotal time in the industry.
  • Grew digital revenue to $5 million annually, positioning the digital division as a key contributor to agency growth.
  • Achieved a 68 percent RFP win rate, securing high-value projects with Netflix, Disney, and HBO.
  • Produced some of Netflix’s first social-driven campaigns, including BoJack Horseman and Daredevil, which earned Clio Gold and Shorty Awards and helped define early streaming brand engagement.
  • Contributed to multiple industry honors across Clio, Webby, FWA, Awwwards, and Promax, reinforcing Ignition’s reputation as one of the most awarded digital agencies of the era.
  • Improved operational efficiency, delivery speed, and producer retention, achieving an 83 percent employee retention rate and consistently high client satisfaction.

Testimonials

"The task was to assess the marketing needs of our clients and prospects, recommend new areas of focus for the agency, and then build out those areas from scratch.  Many people can be successful within an existing org but it's the rare employee who can help build that org from the ground up. Louie is that person. His operational expertise and biz dev prowess were critical to the team. And it didn't hurt that he's also a great guy people love to work with."

Tara DeVeaux
CEO, BCG Worldwide and Burrell Communications Group

"It's almost too difficult to describe how magical Louie is in a pithy LinkedIn recommendation, but I'll try.

Leading digital production at Ignition was one of the toughest jobs at the agency and Louie was the first to successfully organize the chaos of a 300-person entertainment shop with 40+ ongoing digital projects at any time. When he joined, he immediately helped sharpen everything from processes to billing to about 100 other things that improved life for everyone at the company. 

Louie is a steadfast problem-solver that is equal parts logistics, creative, technical, management, and business expertise, which all add up to one kick-ass head of production. 

But Louie's best quality is his leadership skills. He's a natural when it comes to bringing people together to accomplish a goal. He’s always a source of positive energy and frequently goes out of his way to talk to — and listen to — every person on the team, guide them through challenges, and ensure that they are working on projects that are creatively fulfilling and challenging — a rarity in a world where so many producers just see team-members as project resources to be assigned.

All in all, I couldn’t recommend Louie highly enough. He is truly exceptional at his job."

Chris Eyerman
President & CCO, 77X (Luka Dončić)

"I had the privilege of working under Louie during our overlapping time at Wild Card Creative Group, where he served as VP of Accounts and Integrated Marketing. Louie is one of those rare leaders who brings both decades of industry expertise and genuine passion for the work. As a Sr. Account Manager, I learned an incredible amount from him—not only about the nuts and bolts of entertainment project management and building lasting client relationships, but also about the art of business development in a fast-paced, ever-evolving industry.

While working with Louie he helped bring clarity to complex projects, rallied and motivated our teams with his calm and collaborative leadership style, and pushed our strategy & creative teams to create innovative campaigns that clients were obsessed with. 

More than anything, Louie invested in his people. He was always generous with his time, candid with his feedback, and committed to helping me grow. I’ve developed into the department head that I am today because of his mentorship, and any team would be lucky to have him."

Katani Ostine-Franklin
Director of Social: Entertainment, Wild Card Creative Group

"I’ve had the pleasure of working with Louie developing complex campaigns for multiple clients that really broke through the clutter. He brings collaborative leadership and a strategic mindset to everything he does with his unique blend of understanding and creativity clients always knew they were in safe hands.

His knowledge and problem solving abilities always helped in getting us to the best solution, whether it’s was a large paid media campaign or a bespoke creative executions. When the team at Insync expanded or contracted, Louie was always ready to jump in and make sure we hit our goals. A true partner in crime and an asset of anyone's team."

Paul Hoegh Guldberg
EVP of Creative

"Loved working with Louie who helped push and launch some of my favorite work to date into the world— Ad Astra x Blood Orange music video, Super Mario Brothers Plumbing website, Handmaid's Tale social campaigns, just to name a few. Louie and I worked together for four years at Wild Card Creative Group. And starting with just a four-person team, we partnered to grow the social / digital vertical which is now a thriving, core part of the business.

Louie grew the business by truly caring about his team, the work, and the clients. His heart is in it, always. He wants everyone — both his team and clients — to feel excited about the creative and consistently assesses how to lead everyone to success."

Tricia Olds
Executive Creative Director, Wild Card Creative Group

"Working with Louis can only be described with one word: happiness. He's detail oriented, understanding, knowledgeable, and attentive. Every single person in the department gets to know Louis first; he's your friend, ally, and confidante. Because of his passion for brilliant creative work, and knowing how to cue up the right team to take it to the next level, you will find happiness on the job that you never thought could exist. In short, he has a natural gift in positioning creatives, producers, developers, and the agency for success. Louis brings out the best in the people around him, which is a priceless asset to any workplace. Besides all that, he knows EVERYTHING about digital marketing from the nitty gritty like web banners, to being able to critique massive 360 campaign with a big-picturesque vision. In short, you're lucky if you get to work with him and I personally can't wait to work with Louis again!"

Michelle Gilbert
EVP, Group Creative Director

Strategic Process Framework

Uniting Client Vision, Creative Strategy, and Operational Excellence

Align creative ambition with client goals and audience insights.

Example: Partnered with Netflix and Apple TV+ to define integrated campaign strategies that connected storytelling to measurable engagement.

Architect systems and workflows that enable collaboration and consistency.

Example: Unified cross-functional teams across creative, production, and client services, streamlining communication and improving delivery speed and quality.

Deliver impactful creative while strengthening trust and performance.

Example: Delivered 15 awarded campaigns across Netflix, Apple TV+, and HBO Max with a 1.5 pitch-to-win ratio during a post-strike market.

Turn client strategy into clear, measurable execution plans.

Example: Scoped and managed rollout plans for Super Mario Bros. and House of Gucci campaigns, balancing creativity, timing, and ROI.

Strategy defines purpose. Framework builds structure. Planning drives alignment. Execution delivers impact. Always grounded in partnership, creativity, and accountability.

Awards

Honors & Awards

Clio Entertainment Awards

Shorty Awards

Webby Awards

FWA (Favorite Website Awards)

Awwwards

Promax Awards

Mashable Awards

Fast Company

AI Credentials

Practical Application of Gen AI for Project Managers

Project Management Institute
[Issued Mar 2026]

Google AI Essentials

Google
Credential ID PEI1N4NV8QE7
[Issued Feb 2026]

Career Mastery

Paul Bickford Solutions
[Issued Sep 2025]

AI For Everyone

DeepLearning.AI
Credential ID WA2ZE5RWXYU0
[Issued Mar 2026]

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